Sellers & Vendors
Configure how sellers join your marketplace, manage their listings, and receive payments.
Overview
Your marketplace can have multiple sellers (vendors) who list and sell their own products or services. This page covers how to configure the seller experience, from onboarding to payouts.
How to Access
Go to Store Settings → Vendor Settings tab to configure seller options.
Seller Onboarding Flow
When someone wants to sell on your marketplace, they go through this process:
Visit "Become a Seller"
Users click on your marketplace's seller signup page. This page is automatically created and can be customized in your navigation.
Create Account or Sign In
New users create an account with email/password or social login. Existing users sign in with their account.
Stripe Connect Onboarding
Complete Stripe's identity verification and connect a bank account for payouts. This is handled securely by Stripe - you never see sensitive financial data.
Approval (Optional)
If you've enabled manual approval, the seller waits for you to approve their application. Otherwise, they proceed immediately.
Start Selling
The seller accesses their Seller Dashboard to create listings and manage their store.
Vendor Approval Settings
Choose how new vendors are approved to sell on your marketplace:
Auto-Approve
Vendors can start selling immediately after completing Stripe onboarding.
Best for: Open marketplaces, high-volume platforms, or when you want minimal friction.
Manual Review
You review and approve each vendor application before they can create listings.
Best for: Curated marketplaces, quality control, or regulated industries.
Listing Moderation
Control how new listings from sellers are published:
Auto-Publish
Listings go live immediately when sellers publish them. Fastest seller experience.
Manual Review
You approve each listing before it becomes visible to buyers. Better quality control.
Listing Statuses
Seller Dashboard
Once approved, sellers access their dashboard to manage their business:
Manage Listings
Create, edit, duplicate, and delete listings. Set pricing, upload images, manage availability.
View Orders
See incoming orders, update fulfillment status, and communicate with buyers.
Track Earnings
Monitor sales, view commission breakdown, and see pending/completed payouts.
Manage Availability
For bookable listings: set available dates, block off times, manage calendars.
Messages
Respond to buyer inquiries and questions about listings.
Seller Profile
Edit public profile information visible to buyers on listings.
How Sellers Create Listings
Sellers create listings from their dashboard using the form you've configured. The fields they see depend on your Listing Form settings.
Typical Listing Fields
Commission & Payments
When a sale is made, the payment is automatically split between you and the seller:
Example with 15% commission rate. Stripe processing fees are deducted separately.
How Payouts Work
- Automatic splits: Stripe Connect handles the payment split automatically
- Direct deposits: Sellers receive payouts directly to their bank account
- Your earnings: Commission is deposited to your Stripe account
- Payout schedule: Configurable in Stripe (daily, weekly, monthly)
Setting Your Commission Rate
Configure your commission percentage in Store Settings → Payments. You can set different rates for different listing types if needed.
Seller Profiles
Enable public seller profiles to build trust and let buyers browse a seller's listings:
- Seller name: Displayed on listings (first name for privacy)
- Profile page: Shows all of a seller's published listings
- Member since: When they joined your marketplace
- Ratings & reviews: Aggregate rating from buyer feedback
Enable Seller Profiles
Turn on seller profiles in Product Detail Page settingsto show seller information on listings and enable profile pages.
Managing Sellers as Admin
As the marketplace owner, you can manage all sellers from your admin dashboard:
- View all sellers: See list of all vendors with their status
- Approve/reject applications: Review pending seller requests
- Suspend sellers: Temporarily disable a seller's account
- View seller listings: See all listings from a specific seller
- Moderate listings: Approve, reject, or unpublish listings
Best Practices
- • Start with manual approval if quality control is important to your brand
- • Write clear seller guidelines and display them on the signup page
- • Set a fair commission rate - too high discourages sellers, too low hurts your revenue
- • Enable seller profiles to build trust with buyers
- • Respond quickly to seller applications to maintain momentum